Growth strategy and execution. We help great startups take flight.
No fancy decks. No vanity metrics.
We get it. We’ve been ‘in the arena.’ As a 5-time head of marketing and head of revenue, I’ve lived the roller-coaster of hitting growth targets and the trough of sorrow when you miss them.
That’s why we take a data-driven, full-funnel approach to growth. We dive into your business fast and start shipping, right alongside your team. We create a framework to measure initiatives by revenue impact. And quite often we’re able to increase revenue by double-digits and triple-digit percentages.
“Prasid set up an analytical framework that allowed us to scale up performance marketing while maintaining costs. He has a unique ability to push teams to focus on data and draw actionable insights. Prasid's mix of tactical and strategic thinking makes him a good partner for companies looking to accelerate growth.”
-Ryan Valles, CEO of Interview Kickstart
Who we’ve worked with.
“Prasid's helped us align our marketing and sales orgs and better-leverage data and tools to unlock dramatic revenue growth. Prasid was instrumental in growing our revenue and in hiring a word-class marketing team.”
-Richard Wang, CEO of Coding Dojo
How We’ll Help You Grow
Fractional CMO
An effective fractional CMO is a hands-on player-coach. Operating channels, building out tools, hiring the team, and building data-dashboards, and prioritizing projects.
This can be a great option if you have an existing marketing leader that you don’t want to part with, but who has some gap areas.
Performance Marketing
Agencies are incentivized to measure themselves on Leads, not Revenue. Their goal is to win your business, then devote as little time as possible, but not so-little they lose you.
We’ll reorient all your channel marketing efforts using a cohort-analysis, full-funnel approach, and measure what matters: results.
Product Marketing
Many startups leap straight into channel marketing and growth before they have a product marketing foundation. And even experienced product marketers lack a clear understanding of the levers that drive growth.
We’ve lead both functions and can guide you as we balance when to invest in “fuel” (product marketing) vs. when to invest in the “engine” (growth channels).
Product-Led Growth
Most teams over-index on product and under-resource the activation and retention efforts that drive engaged users and ultimately drive revenue.
We’ll help you build the cohort analysis data backbone, an experimentation mindset, and then help you execute experiments to dramatically improve activation and retention.
Revenue Ops
At most startups, rev-ops is an enablement function. Our vision is that rev ops can be an offensive weapon for growth. Time and time again, we’re able to drive more conversions from the same marketing channels you’re already in, allowing you to reduce your CAC and helping you scale faster than the competition.
For example: when we get data flowing from the lower-funnel back up into ad platforms, we can improve CAC by double-digits. Sounds simple, yet I’ve rarely encountered a team that has pulled it off.
Growth Analytics
Most importantly, we have a strong point of view on the right way to think about data. Full-funnel, cohort analyses, demonstrating that we’re getting better week-over-week and month over month.
Next, we’re experienced with figuring out how to work with data. We’re familiar with tools like Looker, Tableau, Segment, PowerBI, and GA 4, Salesforce Reporting and Hubspot Reporting.
Hiring ICs and Leaders
Most founders don’t know how to evaluate candidates in marketing and sales. And hiring the wrong folks, especially leadership, can set your business back months or years.
We’ll help you define the ideal candidate and add project-based evaluations to your hiring process. We have experience recruiting and measuring VPs, Directors, and ICs across marketing, sales, BD, and customer success.